Strategic Market Management

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Strategic Market Management

Strategic Market Management

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Strategic Market Management

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Description

Strategic Market Management

The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-02-18
  • Publisher / Label: John Wiley & Sons Inc
  • Author: David A. Aaker (University of California Berkeley)
  • Number of Pages: 368
  • Fruugo ID: 346762971-758033527
  • ISBN: 9780470059869

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  • STANDARD: ₱1,637.49 - Delivery between Tue 07 April 2026–Mon 27 April 2026

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