Strategic Creativity - Christoph Weckerle

₱1,799.00
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Strategic Creativity - Christoph Weckerle

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Strategic Creativity - Christoph Weckerle
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Strategic Creativity - Christoph Weckerle

A Visionary Guide For Organizations To Harmonize The Deep Interplay Between Strategy And Creativity Strategic Creativity Is The First Book To Address Creativity From A Strategic Perspective. It Discusses, Through Examples And Theoretical Reflection, How Strategic Thinking Enables Creative Solutionsand Why It Is Mistaken To Conceptualize Creativity And Strategy As Opposites. It Argues That To Change The Present, We Need To Learn How To Shape The Future By Embracing Uncertainty And Openness As An Opportunity To Create Something.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-10-20
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Christoph Weckerle
  • Number of Pages: 224
  • Fruugo ID: 435183149-912824143
  • ISBN: 9781394364688
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