New infotainment Technologies in the Home: Demand side Perspectives

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New infotainment Technologies in the Home: Demand side Perspectives

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New infotainment Technologies in the Home: Demand side Perspectives

New infotainment Technologies in the Home: Demand side Perspectives

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Description

New infotainment Technologies in the Home: Demand side Perspectives

Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home this text examines how consumers adopt and use Information Technology (IT) the strategies IT marketers use to reach consumers and the public policies that help and protect consumers.
  • Brand: Taylor & Francis Inc
  • Category: Computing & Internet
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Inc
  • Author: Ruby Roy Dholakia
  • Number of Pages: 300
  • Fruugo ID: 434385336-911592834
  • ISBN: 9780805816266

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