1. Reduces anxiety, boredom and disruptive behavior - LickiMat helps calm and soothe your pet by promoting licking to help release endorphins. This shape allows for longer feeding times and is ideal for making lickable treats. Perfect for times of stress, such as during thunderstorms and fireworks. 2. Lick pads for extra fun and richness Bring extra fun to your dog. The swinging motion adds an extra dimension to the challenge of licking from the surface of the rubber dimples, greatly enriching and prolonging the enjoyable feeding experience. 3. Dental Health The textured surface promotes a pleasant licking action and produces saliva to help protect your pet's teeth and gums. Scrape food debris and odor-causing debris from your pet's tongue to promote healthier teeth, gums and breath. 4. Slow and Healthy Eating - LickiMat can be used to promote slow eating to reduce bloating and stop swallowing. A great alternative to slow feeding bowls. Great for dog training and helps reduce build time.