Demarketing

₱12,690.00
+ ₱1,514.99 Shipping

Demarketing

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Demarketing

Demarketing

Price: ₱12,690.00
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₱12,690.00
+ ₱1,514.99 Shipping

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Description

Demarketing

This is the first book to cast light on the secretive counterintuitive world of de-marketing: a process whereby a company actively for whatever reasons tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Nigel Bradley (University of Westminster UK)
  • Number of Pages: 238
  • Fruugo ID: 434354538-911561893
  • ISBN: 9780415816472

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  • STANDARD: ₱1,514.99 - Delivery between Fri 16 January 2026–Thu 05 February 2026

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