Consumer Vulnerability

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Consumer Vulnerability

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Consumer Vulnerability

Consumer Vulnerability

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Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Manag
  • Fruugo ID: 344380143-754019323
  • ISBN: 9780367891732

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