Aaker On Branding by David Aaker Hardback Book

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Aaker On Branding by David Aaker Hardback Book

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Aaker On Branding by David Aaker Hardback Book

Aaker On Branding by David Aaker Hardback Book

  • Brand: Unbranded
Price: ₱1,949.00
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₱1,949.00
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Aaker On Branding by David Aaker Hardback Book

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles six branding books and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections it provides a story arc about creating a strong brand that involves understanding that brands are assets creating a compelling brand vision bringing the brand to life in the marketplace maintaining its relevance over time and managing the brand team to create clarity synergy and leverage.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Morgan James Publish
  • Author: David Aaker
  • Number of Pages: 220
  • Fruugo ID: 59069246-119691065
  • ISBN: 9781614488705

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  • STANDARD: ₱1,792.49 - Delivery between Thu 25 December 2025–Wed 31 December 2025

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