A Beginners Guide to Experiments in Consumer Research

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A Beginners Guide to Experiments in Consumer Research

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A Beginners Guide to Experiments in Consumer Research

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A Beginners Guide to Experiments in Consumer Research

This concise practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice including helpful checklists for each stage of the research process.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2026-07-19
  • Publisher / Label: Taylor & Francis Ltd
  • Author: A Beginners Guide to Experiments in Consumer Research
  • Number of Pages: 84
  • Fruugo ID: 554097940-1120619353
  • ISBN: 9781041165927
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  • STANDARD: ₱1,530.49 - Delivery between Wed 18 November 2026–Tue 08 December 2026

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