After Shave for a Soothing Experience With Aqua Velva Classic Ice Blue Cooling After Shave, experience the coolness and freshness of icy blue. Containing the classic American fragrance, this after shave lotion is a favored product for men on the go. It keeps you fragrant all day long and comes in a classic, shatter proof bottle. This after shave lotion also firms and tones masculine skin. So, get ready to impress with this after shave. Aqua Velva gives you a fresh feel and the fragrance makes you cool and confident to begin a new day. Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh a man's skin since 1917. Handed down through generations, Aqua Velva is part of the longstanding ritual of a father teaching his son about the ritual of shaving. You Won't Find: Harsh chemicals and artificial fragrances Made in the USA Get Started: Apply a little on the shaved areas of the face and rub in mildly. Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh men's skin since 1917 Cooling sensation refreshes skin Classic American Fragrance Firms & Tones Completes a clean shave